Seated Bodhisattva Avalokitesvara ( Guanyin ) - 982 Words

The group of objects chosen for this paper comes from the collection of the Saint Louis Art Museum. The title of both pieces is called Seated Bodhisattva Avalokitesvara (Guanyin). Both these pieces which are statues were sculpted in china. The earliest statue was made during the Tang dynasty. While, the later statue was made during the Northern Song dynasty. These statues were chosen because the same deity is depicted and were made in a similar geographic and cultural location. This allows for the comparison of the different styles between the 2 periods. The statue made during the Northern Song dynasty depicts the Bodhisattva Avalokitesvara sitting in a pose called the relaxed pose or easy pose. This statue also depicts the Bodhisattva adorned in lavish silk garments while a jeweled crown sits atop his head. The statue is carved from wood and painted with gesso, pigments, and gilding. The statue made during the Tang Dynasty depicts the Bodhisattva sitting in the easy pose as well. It also depicts the Bodhisattva in flowing robes while wearing a string of jewels. These 2 statues depict the Buddhist deity whose name is Bodhisattva Avalokitesvara. The other names for this deity is Guanyin Bodhisattva, and the goddess of mercy. This deity is worshipped by all schools of Buddhism, but is mostly associated with Mahayana Buddhism, which is a school of Buddhism which states that anyone can become a Buddha with practice. The purpose of Bodhisattvas is to guide those seeking to

Presentation Of Advanced Entertainment Law - 890 Words

Endorsement Assignment Advanced Entertainment Law Daniele Owens Full Sail University Pamela Ricardo is a well-known female tennis star. Amperio PR has had the pleasure of representing her for 3 years. Since joining under the company, Ricardo has been offered 5 different endorsement deals. This analysis will review all of the deals that have been presented; Amperio will suggest which of the deals are worth looking into or will need negotiation and changes before Ricardo should accept them. The first deal is an offer from Wilson. The details included a lifetime deal for $2.5 million per year, abstaining from illegal drugs and alcohol, and random drug tested to make sure Ricardo is following those rules.†¦show more content†¦The details include a four-year for $5 million. Ricardo would have to keep up her â€Å"rebel† persona and she could not have any other beverage endorsement deals that are non-alcoholic. This seems like a good deal on the surface but my question would be how would she portray her â€Å"rock star lifestyle†. Would there be publ icity stunts? Would she have to hide away her girl next door persona? The biggest issue I see is a conflict in personality. As a client of Amperio PR, our clients are not encouraged to stray away from who they are. After the â€Å"rock star lifestyle† is outlined, it will be reviewed to see if it coincides with the clients needs. The fourth deal is an offer from Guinness. The details include a three-year contract in Europe for a total of â‚ ¬1 million or $1,654,380. If Ricardo chooses to renew, she will have 60 days before the end of the contract to negotiate. Because of drinking laws, the advertisement will run in other countries in EU. This deal is great because of the international exposure that the tennis star could receive. The only issue with this deal is that with all the other deals, if she accepted this one, would should be in breach of contract? Does she have to try Guiness and have promotions where she is drinking it? Also, is travel included in this deal. The c lient should not need to pay because she is representing their product. The last deal is an offer from Cover Girl. The details include a 5 year $7 million deal. The tennis star cannot use anyShow MoreRelatedLiterary Analysis : Modern Detective Fiction1573 Words   |  7 Pagesparticularly the contributions of female authors in Japan, who adapted to public interest in â€Å"whodunit† plot lines (Seaman, p. 187). Contributor Fumiya SatÃ… Ã¢â‚¬â„¢s thus added characteristics and personalization to Kindaichi’s persona in congruence with the â€Å"entertainment† (p. 189) vein of detective fiction of the 1990’s when the original storyline was produced. The BBC rendition of Sherlock Holmes presents little to no immediate adaption of cultural change from the genius savant though there is significant modernizationRead MoreAnimal Rights And The Ethical Treatment Of Animals1267 Words   |  6 PagesThe debate of whether or not animals should be allowed to be use d as subjects in research, entertainment, or clothing is one of the most controversial issues known in today’s society (Parks 21). Through time, animal rights have acquired several different definitions and opinions from people. Regarding their belief about the true meaning of animal rights, People for the Ethical Treatment of Animals (PETA), a largely recognized animal rights activist organization, states: Animal rights means that animalsRead MoreDesigning A Platform For Growth792 Words   |  4 Pagesincludes presenting information in variety of formats such as report writing, powerpoint presentations and tracking of statistical information using spreadsheets. I have the ability to input data accurately as I was in charge of managing and processing employee details using our online database; this includes start dates, pay bands, daily staff hours, sickness, absences and annual leave. In my position at VUE Entertainment and Dahlia Ward, I have applied my excellent communication in building relationshipsRead MoreArgumentative Essay On Comic Books1642 Words   |  7 Pagesprogresses verbal intelligence. Like steroids for the mind, comics can take struggling readers and make them stronger! Comics like there general format—books—have been crazed with obstruction and ridicule. In the 1950s, they were slandered as base entertainment for children and immature adults which would turn readers into hoodlums and degenerates—for worst—communists. And while that has all changed and comics have risen to become the string section in the symphony of our culture, with even whole franchiseRead MoreGeneral Culture And Business Etiquette. 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It additionally achieved new occupations and distinctive routes for promoters and station owners to expand their benefits, affecting the socio-financial aspects in this nation. Media and politics have always counted on each other. Politicians need media to get the presentation they have to win decisions. Journalists must choose the option to cover the general population decidedRead MorePresentation Of The Movie Exhibition Industry3550 Words   |  15 Pagesmovie theatre1, a commercial space which was created to show projected motion pictures. From then to the present age the movie exhibition industry has been successfully running businesses and the major four big players in this business are Regal entertainments, AMC Cinemas, Cinemark and Carmike Cinemas. The revenues of the these companies have been at a higher rate, but the movie industry is still finding many obstacles as the technology is becoming easily accessible to the common man. This paper willRead MoreInformation Technology For Educational Development2029 Words   |  9 Pagesstructures such as bridges can be simulated on a computer and displayed as dynamic graphic images. In addition video cass ette recorders (VCRs) and video disks promise to relive students from the dictates of schedule. The VCR in particular allows—copyright law permitting—instructors and students to copy instructional programme off the air and play them back at some later time. Video cassettes and video disks will provide alternate mode of broadcasting for the distribution of instructional material. Passive

Customer Support Managment

Question: Discuss about theCustomer Support Managment. Answer: Introduction Two Important Features of a Help Desk Green et al. (2014) portrays that every organization products or a service. However, it is not possible for an employee to attend office 24X7 and 100% operational uptime.As a result, in recent times every organization implements the facility of the help desk during the time when no employees are present in the office to attend their customers or if a customer comes with their query after the office hours. In this section, two features of the help desk will be discussed. User-Friendly Interface Nwude et al. (2015) depicts that customer often gets impatient while navigating a help desk portal and look for the exact solution for their queries. Bovim et al. (2014) further affirms that an individual not always get the solution they are looking n for and sometimes they got confused as the solution given in the portal is not understandable for those customers. Thus, they always prefer those organizations that have a quick turnaround time and easy-to-use interface by tracking and addressing user-reported incidents. Knowledge Base Attachments and Screen Shots A user may be too busy to resolve their queries in the daytime due to their work or any other reasons and they prefer to contact the organization customer care when they are free. Zhao et al. (2013) mentions that picture is worth a thousand words and an effective help desk services have a good knowledge base software system with appropriate screenshots of the troubleshooting features so that it will be easy for the user to understand the procedure through which they can handle the problem they are facing. Andrews et al. (2016) further depicts that the screenshot related to the different problem are indexed by the knowledge base search engine that makes the user track the exact problem. Review of the Journal Article The article emphasizes on the fact that a help desk is a computer-aided environment that is implemented to assist customer trough front line phone support. However, the major concern of this writing is to build a Case-Based Help Desk (CBHD) system, which is a computerized method to study the troubleshooting solutions (Rahman et al., 2014). This journal also highlights that in the conventional time's organization have worker for this job; however, in the recent times, a case-based system easily abstract knowledge acquisition from the available information. The problem domain of the case-based system is the Information System Management Computer. The company, which offers a comprehensive range of solutions with the proliferation of diverse types of computer software so that best solution can be provided to the customer at a minimum cost. This section also consists of three suggestions to improve the contents of this paper- Outdated Case-Base Systems Case-base systems are run on half-automated development methodology and cannot create folders for creating a large number of problem solution and needs all of the cases to be depicted in only one flowchart (Valverde et al., 2014). However, in recent times, databases are designed for storing larger data and each question is present with questions, answers and their appropriate actions. Some problem arises in the previous system that is the source modification was not so easy in the past as compatibility issues arise a lot and often manual additions will be overwritten. Thus, the system has to be developed that matches compatibility of the basic platform so that no redundancy will occur. Effective Verification Tool In this journal two steps for verification is depicted- test the case base with the formulated flowcharts and use the CBR report tool to evaluate the application. This procedure is very time-consuming and required the assistance of an expert in this field, thus, it would be better if some automatic machine will be programmed for accomplishing the same task. Implementation of the Database Management System and Cloud Technology In the given journal it is stated that in older times, an empty case base is formulated and tree structures folders are categorized manually for formalizing the domain knowledge. However, Sharif and Ward (2013) depicts that in recent times, the data entry are done once from the front office then the details of the existed data are updated in the database system without any replication of any data and prepare a flowchart for assessing the exact problem. As the data stored in the cloud are tracked in accordance with the DBMS and exact data can find out by using the primary key. Role of Principles of Information Technology Infrastructure Library (ITIL) in Help Desk Abid (2012) states that the most strategic method of implementing a Help Desk is the Information Technology Infrastructure Library (ITIL) and some of the best features for which technology gains the fame in the contemporary organization are- Single point of contact (SPOC) for IT interruptions, Problem escalation procedures, Tracking capabilities of all incoming problems, problem resolution along with Computer or Software consultations. This IT library is designed to standardize the selection delivery and support of IT services to a business for providing real-time assistance for customer retention that results in an effective brand recognition in the maker and a huge profitability. Two examples of ITIL principles in the vehicle break down help desk setup Incident Management and Problem Management Andrews et al. (2016) depicts that vehicle breakdown services must offer to break down/accident recovery services and solutions, battery boosting solutions, fuel delivery and even flat tire services and these facilities are known as mechanical first aid services. In these cases, ITIL offers incident management first in a car breakdown services. Sharif and Ward (2013) also affirms that the system assesses whether the question asked by a customer is right or not. This can be done by evaluating the database and then determine whether the raised problem is genuine or not. These right details can also asset by evaluating some measures- Requestor details, connection to the requestor location and network and car and network status and details. Bovim et al. (2014) further stated that in the context of the problem management, the possible solution is assessed and then provided to the customer. This system also provide sufficient detailed steps to take preventive measures and also provide them the nearby car service center. Configuration Management Database In the case of Configuration Management Database, Zhao et al. (2013) mention that the vehicle company can store the Requestor Details like- requestor name, requestor contact details, their location, associated priority and associated workstations and assets. In this way, they can provide them exact details where could they get efficient mechanics. Moreover, they can also store workstation details like- Location of the workstation where the car will be recovered, Workstation Hardware and software details so that customer can be satisfied with the recovery work. Abid (2012) lastly depicts that with the details of the associated assets, the service provider can store the details like cars parts, fuel and other accessories along with the asset status, availability reports and problem history. Refrence List Abid, M. A. A. (2012). Information Technology Infrastructure Library (ITIL).Information Technology,1(1). Andrews, A. A., Beaver, P., Lucente, J. (2016). Towards better help desk planning: Predicting incidents and required effort.Journal of Systems and Software,117, 426-449. Bovim, A., Johnston, K., Kabanda, S., Tanner, M., Stander, A. (2014). ITIL adoption in South African: A Capability Maturity view. Inthe e-Skills for Knowledge Production and Innovation Conference. Green, T. A., Carter, S. R., Isaacson, S. A., Anderson, E. (2014).U.S. Patent No. 8,655,713. Washington, DC: U.S. Patent and Trademark Office. Nwude, E., Hudson, J., Coulter, L. (2015). Help Desk Answers: Are overweight children likely to become overweight adults?.The Journal of family practice,64(10), 663-664. Rahman, M. I., Alarifi, A., Eden, R., Sedera, D. (2014). Archival analysis of service desk research: New perspectives on design and delivery. Sharif, U., Ward, R. (2013). The use of benchmarking in academic helpdesk service provision. Valverde, R., Saade, R. G., Talla, M. (2014). ITIL-based IT service support process reengineering.Intelligent Decision Technologies,8(2), 111-130. Zhao, H. Y., Zhang, X. Y., Wang, Y. Q., Yang, L. Y. (2013, December). The Role of ITIL-Based Service Desk in Campus E-learning. InJoint International Conference on Pervasive Computing and the Networked World(pp. 819-826). Springer International Publishing.

Problems with Sports Consumption

Executive Summary In this study, the focus will be on understanding different aspects of consumer behavior that affects their purchasing of sports. A research objective and project will be followed by a brief introduction about the topic. Research methodology will be defined with the theories on which this methodology will be based.Advertising We will write a custom research paper sample on Problems with Sports Consumption specifically for you for only $16.05 $11/page Learn More After a thorough study and analyzing the data, a brief analysis or findings will be presented to enable the reader to understand the consumer behavior towards the purchase of sports. By the end of this paper, a conclusion will be formed stating the basic factor that derives the consumer behavior towards purchasing sports along with suitable recommendations. Introduction Consumers are supposed to be the guards of interests of any industry or market in the world . When it comes to sports, consumers are the one who do not care for weather, location or the conditions and all they want is just to enjoy their favorite sports or to watch their favorite sporting team in action. These consumers even don’t care about the price that they have to bear in order to enjoy the sport. Sporting industry also contributes to the success of other industries as the consumers of sporting industry pay premium prices for other products to enhance their sports experience . Online marketing of sports has added more value to the attractiveness of the industry and people use this medium also to purchase a chance to see their favorite teams in action. Sometimes the love for sports reaches to a point where the consumers think of themselves, as an investor in their favorite team and put every effort to get a chance to watch their team playing and win a game . In the recent decades, sporting and other brands, Nike, Adidas, Fila, Emirates Airlines, Pepsi, Coca Cola and others has tar geted sporting teams and individual player games to promote and create awareness about their products. These sports teams and athletes have contributed a lot to increase products’ sales of their sponsors . As the nature of this study is focusing on the impact of brand sponsorship on the behavior of consumers towards the purchasing of these sponsors, it is necessary to understand few theories and a scaling method before formulating the methodology for this study. These theories and scaling method will be used in analyzing the data collected from the questionnaire developed.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Likert Scale Likert Scale based questionnaires provide the respondents a specific level of agreement or disagreement with the statements provided in the questionnaire. These statements provide an overview about the favorable or unfavorable attitude of respond ents towards the research objective . Theory of Buying Behavior The theory of buyer’s behavior states that the consumer considers some factors before purchasing a good or service. These factors are quality, price, differentiation, availability, emotional appeal, product’s bond with consumers’ desires and social perceptions. These factors designs the attitude of the consumer towards intending to buy certain products or services . Recall and Recognition Associating a product with a popular event or activity provides an opportunity of window to the organizations to advertise their product, because it enables the consumer to recall and recognize a product on a time to time basis. It also provides a chance to organizations to create brand awareness among the consumers and open doors for launching new products in an existing or new market . Research Methodology Research is method applied to find a possible solution to a specific problem. These methods can be scientifi c, systematic or objective . Establishment of research methodology can be achieved through designing other aspects of the research in a systematic and organized manner. Research methodology holds core importance as it helps the researcher in analysis and formulating conclusion to the research . Research Design The focus of this study is on the evaluation of sponsoring sports for creating brand image and awareness and deriving consumers’ behavior to consume these brands. This study pushes hard on understanding the reason that compels brands to sponsor a sport or sports or an athlete and the reaction of sports’ audience or fans towards the associated brands. Due to the nature of this study, the outcome will be descriptive and dependent upon the ability of the researcher to evaluate a particular segment of the market. Keeping in view these facts, it seems appropriate that a descriptive quantitative approach be used for collection of data and analyzing it. Statistical tool s and methods will be used for analysis of the data collected under a state of controlled conditions. The results will be derived from a small sample so the study will be based on inductive approach. During this study, both primary and secondary sources will be used.Advertising We will write a custom research paper sample on Problems with Sports Consumption specifically for you for only $16.05 $11/page Learn More Primary Research A survey questionnaire will be designed to collect primary data from the respondents. This survey questionnaire will be especially designed and tested for collecting appropriate responses. There will be a combination of open ended and close ended questions included in the questionnaire so as the ensure consistency in the responses and fetching out detailed information . The questionnaire will include questions about respondents’ background and a set of ten statements based on Liker Scale model. The opinions associated wi th values are assigned as: 1 – Strongly Disagree, 2 – Somewhat Disagree, 3 – Neither Agree or Disagree, 4 – Somewhat Agree, and 5 – Strongly Agree. The ten statements are aimed at determining the impact of partnerships between brands and sports. Sampling Sampling refers to the process of selecting a population, consisting of a certain amount of respondents. These respondents represent a target population . This study will use simple random sampling method to ensure the objectivity and avoiding biasness. Sports’ audience will be targeted and a sample of 40 respondents will be derived from the population. Secondary Research Different websites, published journals and articles, periodicals, books, previous researches, thesis, study reports and online data will be used to collect information for secondary research. The information retrieved from these secondary sources will be used to understand different theories and methodologies for formulatin g a suitable research strategy for this study. Basis for Analysis Since, the responses collected from the primary research are based on Likert Scale therefore; the findings are presented in a tabular form along with discussion of the mean values of responses collected. The mean values of responses indicate the trend in the majority of responses collected from the survey. Once, findings are presented then a discussion is formed on the basis of the secondary information already available in the form of previous studies to generate descriptive conclusions from this study. Statistical Software For summarizing the data collected through quantitative methods and carrying out analysis, statistical software, SPSS will be used. SPSS has built a dependable image in the eyes of researchers and considered to be one of the best software to analyze data. Findings Analysis Age.  The survey was conducted to the target consumers aging 20 to 25. Reason is that most of the sports lovers are young people in this age group. Most of the respondents were of age 23 years and respondents of 23 years were the least in count. Gender.  Majority of the respondents were gender which is supported by the fact that male loves sports more as compare to female. Frequency of Following Sports.  Majority of the respondents were regular sports audience as this is evident from the responses collected that majority of the respondents somewhat agreed with the statement and the other majority strongly agreed that they are regular sports audience. This proves that watching sports, whether live or at home has became an important part of youngsters’ lives. Brand Association.  Majority of the respondents somewhat agreed with the fact that brand association or sponsorship has became an important factor for individual and team sports. Brands seek greater opportunities by associating with a sport team or athlete. This is evident from the report written by David Bibby (2009), in which he assoc iated brand image, brand equity with sponsoring sports . Marketing’s Impact on Consumer Attitude.  Most of the respondents somewhat agreed with the fact the promotional activities of brands do influence their attitude towards purchasing these brands. This implies that the association of brands with sports does have a positive influence on consumers regarding their attitude towards purchasing of brands as stated by Belen del Rio, Rodolfo Vazquez and Victor Iglesias (2001), in their research paper on effects of brand association on consumer response . Impact of Brand’s Association with Sports.  Around 64% of the respondents, either partially or strongly, agreed with the fact that their intention to purchase a product or service is influenced by the brands’ association with team or athlete. Theory of buying behavior justifies these results as the social association of brands in the form of sponsoring a sport team or athlete does have a positive impact on people ’s intention to buy a product . Frequency of Following a Team or Athlete.  Majority of the respondents were regular follower of a team or an individual athlete which shows that brands have a fair chance to succeed if they associate themselves with a sporting team or athlete and promote their products as discussed in David Johnston’s study on building loyalty amongst sport audience . Impact of Association of Brands with Favorite Team or Player.  Around 79% of the respondents responded that they purchase a certain brand due to its affiliation with their favorite sport team or an individual player. Majority of the respondents strongly agreed. Only 12% denied the fact the affiliation with sport team or player derives their intention towards buying a product. This degree of agreeableness is supported by the theory of recall and recognition, as brands have an opportunity to promote themselves again and again to the audience of a sport team or athlete . Recognition Build Through Association with Sports.  To support the results of this statement, theory of recall and recognition can again be discussed, as this is evident from the responses that 76% of the respondents accept that brands’ association with sports has helped them to recognize a brand and they spend a significant amount of money on the purchasing of these brands while shopping. This claim is supported by Marc Gobe’s (2009) book, in which he wrote that organizations emotionally link their brands to consumers and make them buy these brands by associating them to anything with which the consumer is emotionally or socially attached . Recalling Build Through Association with Sports.  The findings here are the same as the findings of the previous statement. 67% of the respondents admit that brands’ association with sports helps them to recall them while shopping. Due to this association, they repeatedly take decision to purchase products of these associated brands. This statement can also be supported by Gobe’s book in which he linked brand recall to its association with a sporting event or a sports with which the target audience is attached . Satisfaction.  Consumer behavior towards purchasing a brand, associated with sports, is also derived by the satisfaction level that these brands provide to the consumer. So, it is evident that beside being associated with consumers’ favorite sports teams, brands ability to satisfy consumers’ needs and wants also play a crucial role. This can be supported by the responses, in which 79% of the respondents agree with the fact in which majority somewhat agreed. A study conducted by Simon Cliffe and Judy Motion (2004), in which they presented a similar idea in general, that people’s satisfaction level also depends upon their association or sponsoring to any event . Impact of Sports Association on Buying Behavior.  In the end, respondents were asked about the impact of brandsâ€℠¢ association with sports on their buying behavior, and majority of the respondents, somewhat agreed that they buy a particular brand due to its partnership or sponsorship with their favorite sports, team or athlete. The similar degree of agreeableness to positive impact of brands’ association with sports on buying behavior of consumers has been made by Matthew Walker (2007), in which he studied and concluded the consumer behavior by stating that that a brand leaves a positive impact on consumers’ mind by sponsoring sports and people increase their repeated purchasing of those brands . Conclusion Few important conclusions can be derived from the present study in relation to the impact of marketing via sports on consumer behavior. Theoretical framework of the present study suggests that the consumer behavior is affected by a set of factors and individuals’ perceptions of those factors which motivate them to buy a particular product or service.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, advertisement or marketing via brand affiliations with sports are also assessed with respect to the ability of consumers to recognize and recall brands which they encounter during their fellowship of sports. The results clearly suggest that majority of the respondents are of positive view that the marketing via sports by companies help them in forming an attitude towards a particular brand and they can actually associate those brands to the type of sports they follow. Positive attitude leads to customer intentions to purchase particular brand or product or service they have observed during sports events. Such brand affiliations and marketing also affect their ability to recognize and recall a particular brand when they go shopping. Finally, sports marketing positively affects consumers’ buying behavior leading to purchase of particular brand associated with sports they follow. References Badke, W. (2004). Research Strategies. Nebraska: iUniverse, Inc. Bechhofer, F., Paterson, L. (2000). Principles of Research Design in the social sciences. London: Routledge. Bemberger, M. (2000). Integrating quantitative and qualitative research in development projects. Washington: The International Bank for Reconstruction. Bibby, D. (2009). Brand image, equity and sports sponsorship. Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research , 3, 21-99. Carlson, B., Donavan, T., Cumiskey, K. (2009). Consumer-Brand relationship in sport. International Journal of Retail and Distribution Management , 37 (4), 370-384. Cliffe, S., Motion, J. (2004). Building Contemporary brands: a sponsorship-based strategy. Journal of Business research , 58 (8), 1068-1077. Cohen, M. (2006). Why Customers Do What They Do. New York: McGraw-Hill. Duncan, T. (2006). Principles of Advertising and IMC. New Delhi: Tata McGraw-Hill Publishing Company Limited. Fuller, W. (2009). Sampling Statistics. New Jersey: John Wiley Sons, Inc. Gobe, M. (2009). Emotional Branding: The New Paradigm for Connecting Brands to People. new York: Alworth Press. Hunt, S. (2002). Foundations of Marketing Theory. New York: M.E. Sharpe, Inc. Johnston, D. (2011). Consumer Loyalty Amongst Sport fans. Web. Kearney A. T. (2003). The New Sports Consumer. New York: A.T.Kearney, Inc. McDaniel, C., Gates, R. (1998). Marketing Research Essentials. Ohio: South-Western College Publishing. Milne, G., McDonald, M. (1999). Sport Marketing. London: Jones Barlett Publishers, Inc. Rio, B., Vazquez, R., Iglesias, V. (2001). The effects of brand associations on consumer response. Journal of Consumer Marketing , 18 (5), 410-425. Smith, A., Graetz, B., Westerbeek, h. (2008). Sport Sponsorship, team support and purchase intentions. Journal of marketing communications , 14 (5), 387-404. Stewart, B., Smith, A., Nicholson, M. (2003). Sport Consumer Typologies: A Critical Review. Sport Marketing , 12, 206-215. Walker, M. (2007). Assessing th e influence of corporate social responsibility on consumer attitudes in the sport industry. Florida: Florida State University. This research paper on Problems with Sports Consumption was written and submitted by user Angela S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.